Beyoncé, who released her country inspired album Cowboy Carter in April, has joined forces with Levi's to front the brand's latest campaign.

The TEXAS HOLD 'EM hitmaker commented 'I am honoured to work with Levi’s to create quintessential American iconography. Denim on denim has often been seen through a male lens, so this reimagining campaign, which celebrates the iconic female perspective, is important to me. I look forward to exploring innovative ways for our visions to align in empowering women and honouring their strength'.